Much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your profiles even more vital. Even if you publish consistently, keep up with the trends, and get great deals of engagement, you may nonetheless wish to take a good look, and see if there’s anything worthy of refinement.
Photos, video recordings, URLs, calls-to-action, ‘About’ sections, bios, hashtags – they could possibly all use a little bit of improving. Here are my tips on doing a spring clean of your social media accounts, emphasizing Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Change your cover photo – When was the last time you updated the Cover picture on your Page? The Cover picture is the first impression a likely supporter has when they visit your Page, and it more effectively catches the eye. You can quite easily create an attractive Cover using free graphic design tool Canva.
Include a video to the cover – Why not really increase the visibility and appeal of your Page by adding a Cover video? Here are some examples of dynamic FacebookCover videos to inspire you.
Update your pinned post – Make certain your pinned post is the first thing that you would like people to see when they hit your Page. Impressions are everything.
Reposition your tabs – Is it time to rearrange the tabs on the right-hand side of your Page? Maybe you want to list Fundraisers first, or Posts, or Videos. Decide what you intend to feature, as you merely have a couple of seconds to get hold of someone’s interest when they visit your Page.
Update the call-to-action button – Have you featured the ‘Donate’ button up there forever, and not a single person seems to be responding? It may be time to give a try to a little something different, like the ‘Learn More’ or ‘Sign Up’ button.
Register for Facebook payments – If you take care of a charity group that’s listed on Facebook, you can benefit from their complete suite of free fundraising tools? It’s never too late. Join and get started.
Take a look at the About section – Is all of the listed information accurate? Pro suggestion: Update the LINK to head to an initial video clip about your organization, or your Success Stories page of your site. Update it up from the standard Homepage – the more targeted the more effective.
Look at out Messenger – Companies and associations of all sizes are presently using Messenger to connect with their audiences.
Update your bio – Check out links, keywords, hashtags – make sure everything is up to date and helps make you very simple to find.
Change your pinned Tweet – Is your Pinned Tweet from several months – and even years ago? It may well result in a poor first impression if it’s the initial thing folks see when they visit your account.
Create cover art – Many Twitter accounts have pixelated or non-existent Cover art. You can use Canva to make a beautiful cover photo for your Twitter account.
Use Twitter lists – Twitter lists really help deal with the fire hose of information that is the Twitter primary feed. Think of creating lists of donors, corporate and business sponsors, volunteers, thought leaders, and community partners.
Review your timeline – The Twitter feed is not chronological – the network uses an algorithm, just like Facebook, in order to calculate what they think each user is most likely to engage with.
Clean out inactive users – You can use a tool like ManageFlitter to see exactly who’s not following you back and identify people that you’re following who’ve long been inactive.
Update link in bio – The link in your Instagram bio is the one place where you can add a clickable link to an outside website (unless you use ads or put them in Stories), so use it wisely. Get innovative and send people to a more targeted location online, like a video clip or a sign-up page, instead of the main home page of your website.
Add Instagram Story highlights – You really should create Instagram Stories, and put your best foot forward in your highlights section, directly underneath your bio. For instance, TWLOHA uses Instagram Story highlights to present words of inspiration and upcoming events.
Clean house – Your Instagram feed really should function as an art museum – carefully curated, visually pleasing, showcasing the very best of what you have to present. You can regularly remove old Instagram pics that don’t fit in with your aesthetic or failed to generate a considerable amount of engagement.
Add hashtags to older posts – To get more engagement on aging posts that you believe need to have more visibility, consider returning into the captions and include a few more hashtags, tag relevant accounts, and/or add a location.
Update your title – Your title is the most important component of your profile, this is the first impression a user gets when they receive a link request from you or obtain a recommendation from within LinkedIn.
Remodel your summary – Your summary ought to be personable, friendly, and convey who you are, and the benefits of what you do. Pay attention to the impact of your work, not the features.
Leave some Groups – Check out your list of Groups and see to it that you’re still dedicated to participating. Leave Groups that no longer match with your interests, or that are inactive.
Tidy up your inbox – I take some time each month and pass through my LinkedIn inbox and make certain that no messages have fallen through the cracks – and to erase or archive old connection requests.
Check keywords – YouTube is the # 2 search engine in the world. If your business is posting video clip anywhere online, you must add them to YouTube. Make certain that your target keywords are featured prominently in the video clip description and title.
Write effective titles – Titles are essential for search – and fundamental to obtain more followers. Boring, non-descriptive titles will basically not obtain as many views and comments.
Incorporate calls-to-action – In the captions of the videos, make sure to incorporate pertinent calls-to-action, with a link. ‘Sign up for our newsletter to stay in touch’, ‘Make a donation’, ‘Read our blog’, etc
Regardless if you take on any, or all of these pointers, with any luck, they, at the least, get you thinking about how you can revitalize your accounts, and keep your presence fresh and active.