Be an experienced marker or a fresh newbie who hopes to profit from their efforts need to keep in touch with the selling power the internet offers and put in place the tools to obtain a slice of the profits waiting for them to be collected.
We found this very insightful article at TheDrum.com that we wish to share with you guys.
1) Video on demand, in demand
Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space.
Nothing on social media is as eye-catching as good video content. Whether you’re marketing on YouTube, Facebook, Instagram, Twitter, or Snapchat, it looks like social video engagement stats are going to be through the roof in 2018.
2) Social media influencers gaining more…influence
At this point, the advantages of social influencer marketing have been well-established. That’s why marketers should expect heated competition if they want to work with top brand influencers this year.
To avoid the pressure of competing with rival brands, marketers will be looking to develop more long-term relationships with key social media influencers in 2018.
3) The EU’s crackdown on data collection
In 2018, the European Union is getting serious about companies collecting consumer data. On May 25, 2018, the General Data Protection Regulation (GDPR) is going into effect. Will your company be prepared?
Basically, the GDPR gives EU citizens more control over their personal data. Every time a company wants to collect information from a consumer, they’ll now need explicit consent from the individual.
4) Chatbots taking over the world
Right now, chatbots are mostly used for customer service—61% of consumer-chatbot interactions are centered around customer service-related questions. The future of bots is looking bright, too, with an estimated 85% of customer interactions managed by chatbots by 2020.
5) The new art of storytelling
With their growing popularity, social media “stories” will be impossible for marketers to ignore in the coming year. The “stories” format pioneered by Snapchat has now become a staple of the social media world.
All these trends will shape the landscape of social and digital marketing in 2018. To keep your brand ahead of the curve, you’ll need to update your content and strategy to reflect changing consumer desires.
This is a condensed look at these trends we need to keep a close look at and apply the needed adjustments to our sites to keep up with the competition. The link below will take you to the full article on the top 5 internet marketing trends of 2018.