The main reason for its increased effectiveness is the incredible rise of internet users over the past few years. More and more advertisers are realizing the true value of advertising on a classified website, which just goes on to show the type of exposure one can get through these sites.
We will look at three tips that will help improve the effectiveness of your classified advertising in this article.
First and foremost, you need to be highly consistent in posting your ads to the online classified sites because ultimately what matters is how much your ads are being exposed to your target audience.
Make sure to abide by the terms and conditions of the classified sites and also try to post ads as often as possible, especially on weekends. The amount of success your ad has depends on how often it appears online. Due to the fact that there is so much competition nowadays, you will need to be consistent if you want to set yourself apart from everyone else.
Always take the time to understand the rules of any classified ad site you want to post on. Posting too many ads or spamming your ads could see your account banned and your IP address blocked from that service. As the old saying says; you shouldn’t bite the hand that feeds you. So be sure you spend a bit of time reading through any rules or conditions before you start posting your classified ads. For instance, if you post an ad for one city on Craigslist, you won’t be allowed to post that ad in that city again for 48 hours.
Lastly, but just as important, is to ensure that you track and test all your ads since you should concentrate on the ads that get the best conversion rate. Testing means that you check different versions of your headline, presentation and content to find the one that offers the most conversions. Testing ads is vital to succeeding because if you don’t test various ads you will never be able to find the best one.
Tracking means following how well a certain ad performs. The click through rate and number of views your ad receives are just some of the details you will learn through tracking. Testing and tracking obviously go together and without them you won’t be able to generate the best results. Besides that, this is what makes the difference between a good advertiser and a not-so-good advertiser.
The above article clearly shows that succeeding in classified advertising is not a matter or rocket science. How you create your ad and put together your offer are the two areas that require most of your attention.
There’s nothing stopping your from making it big with classified advertising, like many other internet marketers have already done. Concentrate on improving your campaigns over time and remember the suggestions in this article.